Development Team

Ayelet Aviv

Creative Director

Aetrex’s Creative Director, Ayelet Aviv, is an award-winning advertising veteran with over 15 years experience working for agencies such as Leo Burnett, DDB, BBDO, and most recently - McCann Erickosn. Ayelet is responsible for the creative concept of the software as well as creating all the UX/UI screens for it.

Dan Bacher

Senior Istep Manager

Dan has been managing technical support teams for the past 25 years.  His past roles have included Help Desk and Desktop Support Manager for companies such as EDS and Thomson Financial Services.  He has also managed teams for technology integration companies such as TEKsystems, Alpine Computer Systems and Madison Technology Group. He has attended the University of Alabama and William Paterson University and has a BA in Broadcast Communications.

Yuval Bechor

Director of Software Engineering

As Aetrex’s Software Development Manager, Yuval’s primary focus is iStep software, scanner interface and new product development. With over 30 years of combined hardware and software development experience, Yuval has been intricately involved in procuring several unique patents related to foot sole measuring.

Ori Braun

Software Engineer

Ori braun, BA in Computer Science and Management. A front-end developer, Ori has successfully built a solid foundation in numerous web techniques and languages over the past three years. Artfully able to hand code multiple languages such as CSS3, HTML5, jQuery and more.

Barbara Hanna, Ph.D

Barbara manages and oversees software, mobile, CV/ML algorithms, and development efforts for Aetrex technology. She holds an MEng. from the University of Cambridge, UK and a PhD in Computer Vision from the University of Surrey, UK. She has expertise in novel systems and technology development and productization, and robust Computer Vision applications. Barbara’s experience extends to technical development and the management of technical programs in Medical Imaging and realtime video processing. She is an accomplished inventor and co-inventor, holding six issued patents in the fields of machine learning, computer vision, and neurotechnologies.

Asaaf Kahana

System Engineer

Founder & CEO of GoalNTech, Asaaf brings more than 10 years of experience in R&D, system engineering, embedded programing and board design to Aetrex. Prior to that, Asaf was a technological advisor for the IDF and holds a Bachelor's degree in Electrical Engineering.

Brad Kinnas

VP of Ecommerce and Digital Marketing

Brad has close to 20 years experience in software development, UI/UX Design, ecommerce, and digital marketing. His career started as a software developer and UI/UX designer for Siemens Technologies. As of late he has been focused on building and growing ecommerce businesses for various companies, from startups to established brands such as The Topps Corporation & Aetrex.   In addition to his various advanced certifications in web technologies, Brad has a Bachelor in Business Management from EIU and an Executive MBA from Rutgers University, NJ.

Rui Kojima

Director of Ecommerce

As the Director of Ecommerce, Rui's primary focus are the technical aspects of Aetrex owned sites. With 10 years of experience in the ecommerce space, Rui has developed sites to optimize UX, systematical efficiencies, and performance for numerous startups and well established companies.

Mickey Librus

Industrial Designer

Top industrial designer who founded Synergy RM, Ltd., Mickey’s knowledge of product development and plastic injection spans a wide range of industries. Since completing his studies at the Pratt Institute and IED, Mikey has been focused on designing and developing new products and educating Israeli businesses on 3D printing.

Shengfong Vincent Lin

Digital Operations Manager

Vincent holds a Bachelor of Fine Arts from Taipei National University of the Arts and a Master degree of Interactive Arts from New York Institute of Technology. He brings more than 20 years of experience in multimedia design to the front-end operations of iStep. Prior to Aetrex, Vincent had worked for movie & TV industry in Taiwan and worked as developer with advertising agencies including CSI Group and Ogilvy in New York. He had successfully implemented the fluid flow to the iStep and helped it to evolve into a more user-friendly front-end environment from its predecessor.

Elie Meimoun

Optical Design

World-class specialist in optical design and electro-optical systems, Elie was a founding member of the Visionix team. After graduating from Ecole Centrale de Marseille, as a Physics Engineer, Elie joined Orbotech, where his inventive thinking and problem solving capabilities evolved into major electro-optical solutions.

Gil Rubin

Software Engineer

Tasked with product software development, creating installation sets using Install Shield and cloud server maintenance, Gil is a key software developer for Aetrex. His knowledge of C#, HTML5, JavaScript and Flash Action script, enables Gil to maintain the Aetrex’s iStep App with fluidity.

Kegan Schouwenburg


Kegan is recognized industry leader in footwear and customization. Kegan was chiefly responsible for SOLS product development and marketing strategy. Pior to founding SOLS, she ran Industrial Engineering at Shapeways, the leading 3DP manufacturing platform and marketplace. Kegan was most recently recognized on Crain's '40 under 40' list for 2016, Force '30 Under 30' list for 2015, and Inc. Magazine's ' 30 Under 30' for 2015 and has a bachelor's in Industrial Design from Pratt Institute.

Thomas Trigano

Algorithm Specialist

Renowned mathematics professor who specializes in software algorithms, Tom is currently a popular lecturer at Shamoon College of Engineering in Israel. A French native, Tom received a Masters in Engineering and a Ph D in signal processing from the Telecom Paris Tech as well as a Masters in Applied Probability from Sorbonne University.